Tina fegent

Associate Partner: Agency trainer: Working with procurement

Tina is the UK’s leading marketing procurement consultant and has held senior positions at major brands and at large agencies. With strong market knowledge and experience, she engages marketing and procurement stakeholders to help brands maximise the value of their marketing investment. Tina advises agencies on commercial practices and pricing. She also works with brands and agencies to optimise their relationships and commercial and contractual terms.
As a trainer she uses her procurement, marketing and agency experience to deliver highly effective workshops which help agencies make an immediate improvement in commercial performance and how they interact with client procurement teams.

Tina established the Marketing Procurement teams in the UK for Cellnet (Telefonica), SB (GSK) and Orange & France Telecom before joining Grey and then Lowe.  She has been consulting and training for 13 years.