TRANSFORMATIONAL CHANGE FOR BRANDS
We help Brands to create the conditions for consistently effective marketing communications.
Based on our combined consulting experience of over 30 years and our pioneering involvement in developing Magic & Logic with ISBA, the IPA and CIPS, we have developed a concise but powerful set of services designed to deliver transformational change quickly and effectively.
We create transformational marketing management processes to create the conditions for measurably more effective marketing. Consistent approaches and repeatable practises are crucial in achieving marketing brilliance. However, what works for one business will not necessarily work for another. That’s why every client we work with gets a unique solution, that's tailored specifically for them.
We do this by working on-site with your team to quickly get under the skin of your business, whilst simultaneously engaging the team for change.
We won’t leave you with 8 Kilos of PowerPoint. We will leave you with a team that’s hungry for change ensuring that take up is swift and the results are immediate, supported wth the right structure, roles and responsibilities, project management methodologies, planning cycles, and end-to-end processes that create the conditions for tangible improvements to the efficiency and effectiveness of your marketing.
IN HOUSE AGENCY OPTIMISATION
According to a recent report from the marketing industry body ISBA, speed, agility and costs are the main advantages in using an in-house or on-site agency. But quality is the main concern.
White Door has been instrumental in helping in-house agencies put in place what’s needed to deliver consistently high quality, highly effective work. We optimise marketing and creative collaboration, carefully curate smarter ways of working, systems and structures and set out the project management tenets required.
And because we have advised more than 60 creative agencies we can get to the right solutions for your business efficiently and effectively.
Effective agency partnership
We improve the value of agency relationships through our rigorous transformation methodology. It’s a widely recognised fact that marketers hire agencies for their skills and fire them for their behaviour, sometimes in less than two years. When this happens, a Brand’s investment in switching and bedding in the relationship is lost before any chance of real ROI.
Strong client/agency relationships are underpinned by clearly defined, efficient and effective mutual ways of working that eliminate the causes of frustration, enabling the relationship to evolve from transactional to partnership and mutual loyalty. Conversely, when marketers’ and agencies’ ways of working are not dovetailed effectively, our research has shown that up to 30% of effort on both sides of the relationship can be unproductive. The resultant rush too frequently leads to work that’s good but that never got the chance to be honed to greatness.
Over the last 10 years we’ve worked with many leading brands and their agencies to optimise mutual ways of working to foster stronger and more effective long term working partnerships.
Suitable for Marketers with a specific marketing challenge that’s holding them back, the Marketing Accelerator is a rapid intervention programme that delivers improvements in weeks.
Working with your selected team will result in a simple, clear and above all implementable plan with all the tools required to deliver a guaranteed improvement.
Marketing Accelerator is suitable for business with a specific problem in any of the following areas:
- Process challenges that undermine your marketing objectives
- Brand and Digital strategy
- Disruptive innovation
- Digital asset management
We’re not saying it’ll be easy, but we are saying it will be simple, clear and effective. No if’s. No buts. Just results.
With the average length of Client / agency relationships averaging under two years (source: IPA) it appears that pitches don’t always deliver the right result. Which is surprising given the amount of time and effort spent appointing a new agency. Whether run by procurement, marketing or through consultants, on average both parties seem not to be getting the value they seek.
Too frequently pitches involve too long a process, way too many agencies and opaque methods of evaluation. The end result is shortened relationships that lead to transactional rather than long term business partnerships, so the agency fails to deliver work that delivers a positive business effect.
WHEN WE RUN A PITCH, WE WILL:
- Get you to the right shortlist quickly and effectively
- Set up each agency for success ensuring you get the best possible response from each agency
- Provide you with cast iron confidence that you are selecting the right partner for your business
- Help you and the agency set the working relationship up to accelerate success
DON'T TAKE OUR WORD FOR IT...
Drop us a line to tell us about your challenges and what you’d like to be different and better. We'll come back to you with some sound advice so you can decide whether there's value in taking the conversation further.