Associate Partner: Behavioural specialist & strategy consultant & trainer
John is a behavioural specialist with a focus on developing healthy and productive working cultures.
John’s background is in marketing and he was a partner for 12 years at Dare, during which time the agency won no fewer than 6 Agency of the Year awards and was declared Digital Agency of the Decade by Campaign magazine. This success was built on the strength of the agency’s working culture.
After completing a masters in behavioural science at the LSE in 2016, John formed his own consultancy, the Decision Practice. He uses a combination of academic rigour and his own experience as a business owner to advise clients on how to improve their decision making and develop effective working cultures. As an associate of the WDC, he uses these skills to embed behavioural change – ensuring our recommendations make a lasting difference for clients.