Agency Academy

Develop your people to accelerate the performance of your agency. 

 
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Create stronger, faster growing, more profitable client relationships

FOR PEOPLE WHO MANAGE AND WORK WITH CLIENTS 

The length of client relationships in agencies has been in decline for many years. Today, the average is less than two years (Source: IPA). The cost to agencies is significant in terms of growth, re-pitching costs and reduced new business ROI.

Agencies are hired for their skills and fired for their behaviours. Our training ensures your account management team apply the right skills in the right way to retain and grow clients, ensuring a measurable improvement in the performance of your agency.

 

OUR BESPOKE ACCOUNT MANAGEMENT COURSES ARE IDEAL FOR YOUR AGENCY IF YOU NEED:

  • Stronger, longer lasting client relationships
  • Your account team to develop deep understanding of your client’s business
  • To become trusted advisors to your clients
  • To optimise commerciality in your agency to increase revenue and improve margins
 
 
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TAKE YOUR STRATEGY TO THE NEXT LEVEL

FOR PEOPLE WHO NEED TO CREATE AWARD-WINNING STRATEGIES.

Brands that want to succeed in the new landscape know they must start with the consumer. And that requires an in-depth understanding of both brand and consumer-journey-based planning. Developing skills in both can sound daunting. But it doesn’t need to be.

We’ve helped some of the biggest companies and brands transform their marketing communications by embracing a holistic brand strategy and consumer-centric, data-driven approach

We’ll equip your team with the knowledge, skills, tools and frameworks to make a real, immediate and valuable difference to their work.

Our  Strategy training courses are ideal for your agency if you need to:

  • Win more effectiveness awards
  • Strengthen your strategic reputation
  • Deliver more effective communications and campaigns
  • Develop the full set of skills needed today to become a standout planner
  • Inspire campaigns that capture consumers hearts and minds
  • Get to better strategic solutions, faster
 
 
 
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Preparing your people for the procurement challenge

FOR PEOPLE WHO NEED TO GET A FAIR DEAL FOR THEIR AGENCY

Working with procurement can often feel like you are going in to battle, yet procurement are a vital part of the client’s team. 

Procurement people tend to be highly trained, qualified specialists. Most agencies come off worst, simply because the lack of training puts them in a position of weakness from the start. They don’t know how to prepare properly (and often field the wrong people) and are on the back foot throughout the procurement process. 

Our procurement training is designed to fix that. We’ll give your people the knowledge, skills and tools to work collaboratively with procurement to deliver a value based win-win that creates the best results for both parties. 

OUR BESPOKE TRAINING IS SUITABLE FOR AGENCIES THAT NEED:

  • To get RFPs right first time
  • To get paid properly for the work they do
  • To understand how procurement work
  • To move the discussion from pricing to value
  • To prepare better for procurement meetings
  • To charge for work delivered rather than hourly rates
  • How to work with procurement in a pitch
 
 
 
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Making it happen

FOR PEOPLE WHO MANAGE AGENCY PROJECTS

Our training content comes from decades of experience in developing, leading and managing creative agency Project Management teams (including the first in the advertising industry at BBH), combined with what we’ve learnt from advising over 60 agencies. In short, it includes everything we wish we’d known when we started out in Project Management. It’s practical learning that can and is put to immediate use to make a measurable difference. 

Experts in Agency Project Management, Jim and Louise have delivered training to people from all types and sizes of agencies, and it’s always gone down rather well. Participants return to work, highly motivated, more committed and more confident that they will be able to make a positive difference to the performance of their agency.

Our sessions are fun, engaging, and above all, effective. Participants immediately use their learnings to solve real challenges they face in their agency.

OUR BESPOKE PM COURSES ARE IDEAL FOR AGENCIES THAT NEED:

  • Strengthened Project Management 
  • To create the conditions for consistently high quality work
  • More profitable projects and clients
  • Stronger, longer lasting client relationships built on trust
  • A more efficient and effective agency
  • To improve agency morale and motivation